Every customer is different. They all have specific needs, goals, aspirations, time, and budget at their disposal. Hence, there’s no singular accurate way to approach a customer. However, there are a few universal tips and tricks you should keep in mind. Still, first thing’s first – you must be aware of the types of customers you can encounter. Once you get to know about each of these main five types of customers, it will be easy to adjust to them. A single script won’t enable excellent customer service. Neither will a sole approach of your sales team. Now, let’s see how to determine who your customer is and what you should do.
Arguably, the list of types of customers might be a bit longer. Nevertheless, your purchasers usually fall into one of these prime categories:
These 5 types of customers classification come from the salesperson’s perspective. Additionally, we’ll discuss each of their needs, drives, attitudes, and situations related to interacting with them. Later on, we’ll list a few more note-worthy types of customers out there.
A potential customer takes place at the top of your sales funnel. Their journey is about to begin. Even though you’re still not having any sort of agreement, your potential customer should receive the same treatment as your most loyal ones. With a bit of luck, knowledge, and efforts aimed in the right direction, you can grab their attention and turn them into regular consumers.
Pro tip: Do not confuse a website visitor with a potential customer. What sets one category apart from the other is their interest. Your potential customer is likely to purchase from you. Your sales reps and customer support staff must tell one from another and act accordingly.
This is the first of the 5 types of customers from a sales perspective. They must receive adequate treatment.
You should:
Pro tip: Make your landing page easily accessible and user-friendly. If people get lost while searching for a specific product or service, they will likely bounce and look for another provider.
New customer belongs to the main five types of customers from the sales point of view. They have just bought something from you. It’s possible that they still need some assistance regarding your product or service. What should you do? Their first impressions must be impeccable, which is possible by making their customer experience smooth and effortless.
A few useful tips and tricks come to mind when thinking of adjusting to the new customer’s needs:
Pro tip: When establishing a customer support team, it’s possibly best to consider outsourcing. Hiring a reliable and skillful third-party team has numerous advantages. You’ll obtain more qualified people faster, save some time, reduce costs, obtain more coverage, etc. Choose the right outsourcing company, and you’re guaranteed to have a superb customer experience.
Impulsive customers often make their decisions instantly. This means that you must create the right conditions to suit their needs. Their primary objective is to have a trouble-free and uncomplicated buying experience. So, without further analysis regarding this type of customer, let’s see how you should act around them.
Simplicity all the way. You must create a simple and time-saving process to grab their attention and turn them into your loyal customers:
Of all the types of customers, loyal ones are your best allies. They keep coming back and purchasing your products. Still, there’s way more to them. Loyal customers can boost your brand, drive new customers, recommend your products and services, and help you out with positive reviews and testimonials. They impact your ultimate KPI: Customer lifetime value (CLV). However, you must remain dedicated to their customer journey and experience.
Would stating that you must keep up the good work count as an actionable tip? Because that is precisely what you need to do. And here’s how:
Discount customers require two things: additional information and lower prices. Even though they recognize your product’s value, it is unlikely they will buy it until its price drops. So, if your product isn’t on sale, you’ll need some magic to happen to retain a discount customer.
Making a discount customer stay is a tricky business. Of all the types of customers, this one’s retention is the most troublesome. However, if you follow these pieces of advice, your luck with a discount customer might turn:
Aside from the essential 5 different types of customers, there are other classifications you should be familiar with. Understanding each of these types of customers’ needs and behaviors will help you gain more traffic and more conversions.
Once you ask yourself why someone has visited your online store, you might discover several types of customers and their needs:
Your sales team, customer service reps, and call center agents must adapt to every customers’ individual necessities and requirements. Nevertheless, some strategies come in handy regardless of the type of customer.
Understanding different types of customers isn’t always a breeze. The correct way to enhance your sales efforts and get favorable results is to put yourself in every customers’ perspective. And do you know the most astonishing thing about it? You’ve probably fallen into a few of these categories yourself. Prepare to be patient and proactive. Listen closely. Personalize your approach.
And if all those types of customers baffle you, keep sales outsourcing in mind as an excellent choice.
