Do you feel overwhelmed by the things you need to complete and yet, you are afraid to outsource some of the tasks to a company half a world away? Outsourcing marketing for small businesses may be scary because marketing is an integral part of your growth strategy.
So far, you’ve done it successfully! How can you outsource your marketing to somebody who isn’t familiar with your goals and your company culture?
The fears are justified.
So many things can go wrong.
But, we will show you how to outsource your marketing successfully and grow your business while doing so. There’s five key considerations you need to take into account if you are a small company looking to outsource its marketing successfully.
As a Small Business What You Outsource Matters
Marketing is a vast field.
Major companies have teams consisting of hundreds of experts, focused on a specific fragment of marketing.
To have a marketing team costs a lot of money. Hiring a marketing manager alone can set you back thousands of dollars. Building such teams might seem like a good idea, but in reality, it can set your small company back.
Finding an outsourcing partner is a viable solution you must consider. Outsourcing marketing for small businesses doesn’t mean that you just let a foreign company run your entire department, wreaking havoc.
You get to choose what you outsource. And this is the first key consideration. You can still have a person in charge of marketing who’s staying in touch with the outsourcing company and working together with them to find best solutions.
This way, not only do you cut costs of hiring an entire marketing team, but you also stay in charge of everything that’s going on on a macro level.
And some of the things you can outsource include:
- Strategy analysis – creating content and marketing strategies alongside sales funnels is often done with an outsourcing company. Also, having professionals outside your business can provide different perspectives and ideas.
- Copywriting and content writing – there is a large pool of talented content and copywriting teams and freelancers that can fill the need for this part of your business.
- Email marketing and campaign management – email marketing and analytics can take away so much time and effort from your side. Having an experienced company taking over this part of marketing can increase your revenue quickly.
- Social media management – Managing multiple social media accounts requires multiple people and outsourcing it is so much easier for a small business.
- SEO – Google and YouTube SEO are a big part of where your website ranks and how much organic traffic and conversions it brings. Leave it to the professional marketing agency.
It’s Your Decision
Eventually, what you outsource is completely up to you, but this is the first thing you must consider. Based on it, you will be able to choose the right outsourcing partner and know exactly what to look for when it comes to results.
Outsourcing marketing points we mentioned above should provide you more time to work on the overall strategy and direction of the company and sales (unless you outsource sales, too). Because of that, you will be able to grow your company and get to the next level.
When Is The Right Time To Outsource Marketing As a Small Business?
The second thing you must consider is when exactly you should outsource your marketing to an outsourcing partner overseas. This is important because most companies are too late to do it.
There’s only one answer to this question:
You should outsource your marketing when your efforts aren’t yielding results.
Now, it is more complicated than this. There are several reasons why this may happen and why your company is underperforming in this department:
You Don’t Have Enough Time and Resources To Devote to Marketing
You are a small business and it is sometimes difficult to invest money into marketing. It takes a lot of time to build the ecosystem that will make your business profitable, but until then, you may feel as if you are pouring money into a sinkhole.
Also, your budget might not allow you to hire established professionals who will lead your marketing teams and bring results.
You Can’t Keep Up With Ever-Changing Marketing Landscape
Marketers have a difficult job to do. They are under pressure to set up systems that will yield results and bring money to a company. To do so, they must stay in touch with the latest marketing trends at all times and adjust their strategies accordingly.
And we’ve already mentioned that there are various segments of marketing. Keeping track of all of them can be confusing for your small team. At that point, it might be better to outsource it to an agency that prioritizes this. For example, just look at SEO and how much it has changed in the last few years.
You’ve Tried Different Marketing Strategies But They Don’t Work
You’ve wanted to make it work, but unfortunately, the strategies that you’ve applied failed. If this happens, it’s time you look in the mirror and consider different solutions.
Why waste any more time figuring out funnels and social media when you can serve your existing clients, find new ones based on referrals and outsource your marketing to someone to do it for you?
Who To Choose As An Outsourcing Partner?
Once you figure out what you want to outsource and when the right time to do it is, you need to find an outsourcing partner that will help your small business get to the next level.
A large number of U.S. companies outsource their operations to India, China or countries in Europe that are outside the EU. Choosing a country first can narrow down your choices, but at the end of the day, you want to find the best company that can manage your marketing.
There are plenty of things to consider when you’re choosing a partner, but most companies offer meetup calls to get to know the team and see what they can do for you.
Some of the most important things to consider are:
- Corporate Values
- The Quality of Talent
- Infrastructure and Technology
- Legitimacy of the Company
Having an outsourcing partner that has experience in working with clients from the United States is crucial for small business. You can notice quickly when the company knows what to do and takes initiative to provide you with what you need instead of waiting for instructions and approval on everything.
Ideally, you should find an outsourcing firm that has experience in your particular niche, but if that’s impossible, they should at least have a few more partners with similar needs as yours.
The corporate values your chosen outsourcing company has may not seem to be as important. On the contrary, this is quite essential for your cooperation to work long-term. You will be working towards the common goal and seeing eye-to-eye is key.
Obviously, there might not be an exact match between the values of your small business and your outsourcing partner’s values, but the more you think alike, the better.
The Quality of Talent
Who are the people that are working in the outsourcing company? Are they showcased on the company page? Ideally, you want to meet some of the experts working in an outsourcing firm – at least the key figures.
For example, if you expect your marketing outsourcing company to talk with clients occasionally, you need to make sure that their level of English is admirable. See which characteristics and qualities you value in a team and you look for your marketing outsourcing before you make a decision.
Infrastructure and Technology
Does the company you outsource marketing to have adequate technology and infrastructure to get the job done? For example, if you outsource copywriting online, there’s not much that you need to worry about. Having a good internet connection might be the only requirement.
However, in case you need the team to cover a lot of ground, they need to have the necessary tools and software to do the job.
Legitimacy of the Company
Lastly, you need to make sure that the company you outsource to is a legitimate business. Unfortunately, there are still few firms that are looking to scam potential businesses, especially in developing countries, where most of the outsourcing companies are from.
To be 100% sure, check their licenses and see if they are in the country’s official registry.
Benefits of Outsourcing Marketing For a Small Business
What you need to estimate are the benefits that you get through outsourcing. Understanding exactly what you get and setting the right expectations from the start is essential for a good collaboration with your outsourcing partner.
Here are some of the benefits you can expect from outsourcing your marketing to another company:
Access to Top-Quality Talent
First of all, you get access to professionals in the industry that you’d otherwise pay a lot. Instead of hiring, you outsource a part of your business to a company that has all of the processes established and the experts who know how to do their job.
Outsourcing is a fantastic way to find some high-quality individuals who share your values and provide outstanding work.
Not only do you find professionals in the marketing field, but you also save a lot of time in doing so. Sure, finding an outsourcing company will take some time, but from the moment you start your collaboration, everything becomes much easier.
They will handle your marketing efforts, strategy and solve some mundane problems and tasks that you’d spend hours doing. Imagine all the time you can save and use for more important questions.
There are some businesses that outsource everything but their core team. They use outsourcing as a part of their business model. When you outsource marketing (or any other aspect of your business), you pay the company for their services.
However, the idea is that they will help you grow, which means that more money will be coming in your way and you will be able to expand.
Potential Downsides of Outsourcing Marketing Abroad
The last thing to consider is the potential downsides. Outsourcing is a two-way street and there are some potential problems that may occur.
Being aware of such problems can save you time and money. When you get the clear picture of what you outsource, when and who the company that you will be working with is, you should think about potential downsides and problems and figure out how you can prevent them or solve them if they occur.
Losing Some Control
No matter who you choose as your outsourcing partner, you will not be entirely in control of what is going on in your company. If you outsource marketing you have to trust that the experts will make the best decisions possible and that they will be doing the job better than your team would.
Sharing Confidential Data
In order for outsourcing companies to operate effectively, you need to share your data with them. This is something you need to check in advance.
The data you share needs to be used for work only and they must not distribute it to any other business or use it any other way. However, this is the risk you will have to take so make sure that you only share work documents related to marketing and nothing that can put your business in jeopardy.
Potential Quality Drop
The reason you are outsourcing is to improve your marketing efforts and generate more revenue for your small business. However, not all outsourcing clients are looking to provide top-quality services. Some are here to make a quick buck and that’s something you need to be aware of.
When looking for an outsourcing partner, make sure that you find an established company that is eligible and professional. If a deal sounds too good to be true, then it probably is. All of these problems can be avoided if you find a great outsourcing partner, which brings us to the next point.
Outsourcing with Morph Networks
We are a team of experts in a variety of fields. With 7 years of existence, Morph Networks established itself as one of the best outsourcing partners from Europe to US businesses. We’ve been active on the US market as long as we’ve been in operation and we’re just getting started.
If you are a small business that needs help in marketing, sales, customer support, gaming support or ecommerce support, we encourage you to contact Morph Networks to see what we can do for you.